Selling & Clienteling: In The New Era of Jewelry Retailing

By: Jay Lell, G.G. (GIA), C.G.A. (AGS)

Date:  Thursday, June 24th – Part 2
Time:  7 pm (PST)

To RSVP, click HERE

In this 2-part series, we will discuss how “bricks-and-mortar” retail has changed over the past 18 months, and has been impacted by online sellers. What are the current trends in the retail and wholesale jewelry industry, and how should we respond? What does today’s consumer want and desire when it comes to purchasing jewelry, what are their motivations, and what are they buying? How has our in-store environment responded during, and now post-pandemic in terms of the buying experience, and what comes next? How do we maintain and sustain the solid positive momentum we have gained this past year in jewelry retail?

How has “clienteling” and “selling at retail” changed from the sales professional and client’s perspective? What have we done to better integrate our total experience, both from the store’s website, to social media, to in-store shopping? This 2-part series will focus on and address these topics and much more! In addition, practical, and easily applicable solutions will be shared during these sessions.

These 45 minute webinars are designed and geared for owners, managers, and sales professionals.

Excel Business Dynamics
Jay G. Lell, Consultant
G.G. (GIA), C.G.A. (AGS)